新聞詳情
LED發光字形象招牌制作可起到什么作用?

根據相關的心理學研究報告說明,亮麗醒目的色彩能產生誘人的視覺沖擊力,獨特創新的形象也會有不可抗拒的吸引力,所以顏色、造型設計等都是能引起人們不同的反應。

  LED發光字制作在顏色設計運用時根據營業的性質,配對是要溫馨明亮、醒目突出、酷酷本性等。  

  顏色起著承上啟下的喻意,以視覺上的色彩,過渡到經營的內容上,起到非一般的廣告效應,是每個經營者最終的目的。  

  除了在設計、樣式、用料、構圖、造型等方面要在消費者心中留下好的感受,其顏色的設計選擇是最不能忽視的,消費者對LED發光字的識知往往先只別顏色再識別招牌LOGO內容的。

  紅、黃、綠是具有強烈的穿透力,能給人以醒目亮麗的色彩留下深刻印象,一些暖色調和中色調的色彩,較容易集客人的注意力,還有,各種色彩的搭配也倍受人們的喜愛。

  首先在顏色的選擇上別具有風格,這樣會給消費者帶來很強的吸引力,如果是連鎖店的,把這種定向的設計運用在各個分店時,更加能得到顧客的認可,從而使經營者在企業市場上大大的利于提高其知名度。

  在圖案、字體的選擇上,也應充分考慮所從事的行業特征和目標消費群體,如經營兒童服裝店的,其招牌的設計色彩應鮮艷明亮,在圖案、字體上,應選擇生動有趣的卡通形象和字體,既能明示經營特點,也可以吸引更多的小消費者的眼球。





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