新聞詳情
中國企業如何做品牌推廣?



中國制造低價優勢漸失,中國供應商將如何謀求生存與發展”,如何制定有效的推廣策略?如何讓定單有利可圖,出口企業未來發展方向到底在哪里?廣州杰森克斯電子配件有限公司CEO鄧洪初先生在“智勝未來出口系列論壇”廣州站,分享了他應對外貿變局的真知灼見。

  品牌推廣需做深、做透

  鄧洪初:我做工廠十年,又然后做了外貿,最近這三年做品牌,我們的公司是比較折騰的,就是做了這么多年比較痛苦的經驗,現在就好很多。做了品牌之后,相對來說OEM是賺錢比較快,所以貼牌這一塊,我們從批發慢慢做到零售,這個過程是比較痛苦的,所以做品牌是一個有難度的事情。

  因為我個人比較喜歡做一些事情,但是不太考慮后果,品牌做到下來還可以,但是最大的是日本、歐洲、中國,最后是美國,品牌大概是這樣分的。

  品牌的推廣的話,如果想做品牌的廣,中國人做品牌是比較難的。但是你真正玩品牌的時候,還是有很多方面要考慮的,就是當地的玩法跟外面的是不一樣的,看你想做哪個國家,一定要把那個地方做深、做透,這樣才能做好。

  捕捉國外的信息,就是每個國家都要深入了解,像我們剛開始去美國,我認為是進入美國的線下渠道,但是我看到一些產品太成熟了,我們根本進不去,不是他不想跟我們做,是我們耗不起。我朋友做了四年都是虧錢的,而且它的連鎖店形式,就算放在那沒有很好的營銷模式是很難的。

  做品牌國內要求更高

  其實品牌不管在哪個國家,甚至有一些人感覺國外感覺很光榮,我倒不完全這樣認為,可以在國外做的好是非常好的,但是亞洲市場有有些比歐美的要求嚴格很多.

  比如你把韓國、日本做下來,他們的要求特別高,中國的要求比他們還高,不僅要求產品的質量,而且要求產品的價格,所以目前感覺中國是發展中國家,要求不高,其實中國要求比他們的要求反而更高,所以可以把中國的市場做下來,其他的國家都不是問題。

  還有,在營銷方面,自己要設計這些感覺方面,比如像美國,我看到我們行業很多品牌,他會快速的運用資本市場、運用PR公司,很快的炒作一個品牌,我們在美國也嘗試這樣來做,有一些品牌甚至半年時間,從無到有很快速的做下來,如果我們不進入他們這個體系的話,不跟他們一起玩,我們做出來的東西是沒有人認可的。

  客戶需求越來越個性化

  這幾年明顯的變化是客戶的個性化,這個要求我們在推廣、服務上做出相應的改變,這幾年來我們聽到個性化,接下來的方向是信息化,如何應對我們的客戶復雜的定單,就是要加快信息建設的步伐,這也是我們ERP系統的一個建設,因為ERP系統可以快速的進行定單的分析。

  客戶對品質的要求越來越高,所以我們今年對這種品質這一塊加強了工作,來把控這個品質。客戶方面,簡單的來說有幾個方面需要我們注意的,就是客戶體驗,我們之前比較粗獷的客戶維護到現在來說客戶體驗的內容是越來越重要,我們怎么提高客戶體驗是很重要的。

  我們知道營銷里面有4P,那么我這里需要補充多一個P進去,就是蘋果,這一塊里面講的概念是客戶關系,這些需要我們跟客戶的溝通要挖掘需求。現在客戶的溝通是很多的,像互聯網上面的各方面,這些都是我們對外發展的趨勢,也是我們企業需要研究和發展的新的交流方式,以前我們有MSN等,現在要用更多的方面了解客戶的需求,這些方面都是整體的客戶變化和我們在做的改變。還有一個是品牌,這個是我們企業的價值體現,只要做企業的都要往品牌發展,我們公司的理念是準備打造一個配件交易平臺,也是我們接下來要發展的方向。





WELCOME TO DA WANG HARDWARE
歡 迎 光 臨
公司電話:
(86)750-3384833
公司郵箱:
info@dawanghardware.com
公司地址:
中國廣東江門東華二路28號
麗宮國際寫字樓11層
———————————————————————————————————————————————————————
am777.cc | www.775701.com | WWW.113407.COM | wns157.com | www.76520c.com | WWW.844965.COM | 3467b.am | www.959595.org | www.137165.com | www.27363w.com | WWW.668558.COM | 4136q.com | www.500vp.com | 569pj.com | www.4833044.com | 146333.com | www.848777g.com | WWW.871465.COM | 2127app.com | WWW.693826.COM | 7726ttt.com | www.022o.cc | 0011buyu.com | www.50052l.com | www.8499e.com | 500000755.com | www.28229.com | 3467d.com | WWW.476848.COM | 67888u.cc | www.u456x.com | www.864355.com | 2013.vip | WWW.774427.COM | www.laocaipiao.com | www.912452.com | www.838993.com | www.627792.com | www.89599m.com | www.555999qipai.com | www.80065o.com | www.313965.com | www.215602.com | www.0031331.com | www.7714j.com | www.188737.com | www.sss2848.com | 7779898.com | www.37377v.com | 5478555.com | www.bj299.com | 234906.com | WWW.445909.COM | 123bocai.com | WWW.368381.COM | www.32031u.com | 131n.net | WWW.669049.COM | 8557i.com | WWW.481318.COM | v77304.com | WWW.361944.COM | www.12136g.com | 5858jsc.com | www.29277g.com | 4288e.com | WWW.161724.COM | 83086q.com | www.609814.com | www.79095b.com | 08565.com | www.tai3366.com | 6868qq.cc | WWW.539227.COM | 22zz8332.com | www.399957.com | www.32031q.com | 3522ee.com | www.936570.com | www.08588i.com | 649600.com | www.982570.com | www.9737rr.me | 2851t.com | WWW.508826.COM | www.8473f.com | 30179900.com | WWW.257376.COM | 7945qq.com | 500000796.com | www.50080g.com | 0747nn.com | www.495568.com | www.151019.com | 12125.company | WWW.380158.COM | aaa8996.com | www.hx6600.com | 40033yy.com | WWW.201421.COM | www.ag99365.com | js345o.com | WWW.786023.COM | www.58118b.com | 22117m.com | WWW.708086.COM | www.42070016.com | 7003dd.com | www.858856.com | www.00665d.com | 8977zz.com | 6h16.com | WWW.862050.COM | www.win1235.com | 61326611.com | 181777.com | www.52303t.com | wlb11.com | 500000359.com | WWW.877750.COM | www.xpj7.net | 30173388.com | WWW.273509.COM | www.5337933.com | 7276776.com | 334334.net | WWW.865561.COM | www.4446bbb.com | 7196ll.com | www.490680.com | WWW.61636.COM | www.7029.com | 16630.com | WWW.663504.COM | www.06820k.com | hga021.com | 222686.com | WWW.318667.COM | www.wank3.com | 3379g.com | WWW.301488.COM | www.8473j.com | 4136s.com | www.506257.com | WWW.120787.COM | www.bet63v.com | i1915i.com | www.33997v.com | 83378j.com | WWW.315503.COM | www.6611b.cc | www.38vs88.com | LXYL360.com | xinu222.com | 336611.com | WWW.410234.COM | www.71071x.com | 00ff8332.com | www.339713.com | WWW.495090.COM | www.55797g.com | www.06068.com | 4465i.com | www.138338.com | WWW.429119.COM | WWW.558268.COM | www.89777z.com | www.47727.net | 67877.com | 6830j.com | www.347918.com | WWW.114583.COM | WWW.339268.COM | www.78949c.com | www.751cp33.com | 0289e.com | 7742kk.com | www.032288.com | WWW.460028.COM | www.5522q.cc | www.2021d.com | 547563.com | 33382jj.com | www.777887.com | www.799100.com | WWW.200887.COM | www.0270k.com | www.y8862.com | www.401345.com | hg91778.com | 61653r.com | jixiang20.com | hz4567.com | www.592411.com | WWW.318856.COM | www.1035z.com | www.4331f.com | www.839262.com | www.848777t.com | 33v333.com | 28824a.com | www.898kj.com | WWW.136140.COM | WWW.115378.COM | WWW.738233.COM | www.hm6655.com | www.29178d.com | www.97655z.com | www.x77789.com | www.99552vv.com | www.4058zz.com | r35151.com | 2649ee.com | 316c.cc | 0729h.com | 068789.com | www.196095.com | WWW.440820.COM | WWW.320007.COM | www.6515.com | www.089wy.com | www.087v.com | www.hg173a.com | www.caipiao88f.com | 00778p.com | 8884048.com | www.330895.com | WWW.399994.COM | WWW.333023.COM | WWW.137730.COM | www.535520.com | www.13434c.com | www.1429.com? | 2698w.com | www.909375.com | WWW.594855.COM | www.758022.com | www.901381.com | www.719113.com | WWW.866560.COM | WWW.548234.COM | WWW.65686.COM | WWW.115300.COM | WWW.747444.COM | www.38138t.com | 55553885.com | www.v88133.com | 22443885.com | www.58665m.com | www.19019r.com | blr940.net | 9958944.com | www.711893.com | www.552432.com | WWW.307348.COM | WWW.51028.COM | WWW.85958.COM | WWW.848772.COM | WWW.400632.COM | WWW.623177.COM | www.711414.com | www.4447758.com | www.js79904.com | www.0099psb.com | www.77537.com | www.3126s.com | www.80065q.com | www.ya958.com | www.cp58870.com | www.7239d.com | www.09xyc.com | WWW.318986.COM | WWW.11695.COM | www.514577.com | www.635477.com | www.29277o.com | 7334u.com | 2643c.com | 4152x.com | 2757q.com | 1634u.com | www.fh2801.com | www.xj6004.com | www.83033p.com | WWW.720096.COM | WWW.143643.COM | WWW.341541.COM | www.915196.com | 674.cc | 65561199.com | hg7033.cc | www.58665i.com | www.x999678.com | WWW.879344.COM | WWW.253792.COM | WWW.203769.COM | www.178275.com | 131jj.net | 1463d.com | 1813ee.com | 69990e.com | www.178441.com | www.500lian.com | WWW.536996.COM | www.191855.com | 8522kkkk.com | 6175oo.com | 588ooo.cc | www.vns11.me | WWW.345420.COM | WWW.825989.COM | WWW.630067.COM | www.250552.com | 4036y.com | bbo626.com | www.333jyh.com | www.8816s.com | WWW.398616.COM | www.60123u.com | 22112007.com | 1775ee.com | www.954321e.com | WWW.269889.COM | WWW.78966.COM | 2kkj.com | g8381.com | www.314996.com | www.50054l.com | WWW.278978.COM | sha162.com | o8159.cc | www.jjjj006.com | www.8c000.com | WWW.35222.COM | www.637477.com | 04666j.com | www.224.com | www.43818w.com | WWW.358930.COM | 3aobo.com | 18438r.com | www.600w.com | www.zfcp2.com | WWW.7413.COM | 2381jj.com | 70082.com | www.01903.com | js28887.com | 2247n.com | www.7406.Co | WWW.801084.COM | 2019ll.cc | 09797.com | www.9646j.com | WWW.707145.COM | www.80gfc.com | www.2350g.com | www.799497.com | 11ss8331.com | 预览6830y.com | www.88266g.com | WWW.118558.COM | www.75744.com | 44772007.com | www.bwinyz34.com | WWW.660643.COM | 345067.com | WWW.604886.COM | 23233y.com | bowang005.com | www.5856887.com | WWW.507234.COM | h61653.com | 71707o.com | 131uu.net | w2490.com | www.68cc1.com | www.996732.com | peiyinla.com | www.e4042.com | 030991.com | 092258.com | www.00618c.com | WWW.680357.COM | 132843.com | 588qqq.cc | www.765703.com | WWW.671898.COM | 87965ff.com | www.68277999.com | WWW.558770.COM | hg77720.com | ambjla.com | WWW.149090.COM | www.947000.com | 0080y.com | WWW.34043.COM | 66991.com | 800034338.com | www.61233s.com | www.501374.com | 28288r.com | www.35155s.com | www.127283.com | 71245.com | www.81233b.com | www.585808.com | 8722ffff.com | www.78wcp.com | 880977.com | 3mgmttt.com | WWW.104678.COM | yhningxia.vip | www.688544.com | WWW.437844.COM | 4488ee.com | www.81678m.com | www.186372.com | 87665h.com | WWW.298039.COM | 500.af | www.32031c.com | www.998484.com | 44995002.com | 3788p.com | qq38648.cc | www.71399k.com | www.77802u.com | 777hg555.com | WWW.72858.COM | 1173322.com | www.802sun.com | www.715699.com | 025132.com | WWW.829234.COM | 1705c.com | www.6667ylg.com | WWW.432599.COM | 86226r.com | www.c5636.com | www.68568a.com | www.808888k.com | WWW.318216.COM | 2757c.com | WWW.362588.COM | 1463d.com | www.81520q.com | www.509987.com | www.00778h.com | www.665478.com | 6601.cc | WWW.503905.COM | yt8801.com | WWW.740061.COM | 3404o.cc | www.2408b.com | 55155a.com | www.68993233.com | www.93499.com | www.377666p.com | www.938901.com | 90307v.com | WWW.830513.COM | 33382n.com | WWW.181376.COM | 272zz.net | www.69998.cc | 34w35.com | www.3775s.com | www.931518.com | js5651js.com | WWW.302537.COM | 8381s.com | WWW.358960.COM | 62222s.com | WWW.140213.COM | 4556w.com | WWW.597767.COM | 3846bbb.com | WWW.748527.COM | hg10.com | WWW.18209.COM | hg2886.com | WWW.880875.COM | 55967l.com | WWW.64654.COM | 54140011.com | WWW.719377.COM | 55797e.com | WWW.60599.COM | 8547oo.com | WWW.328980.COM | 2190q.com | WWW.175782.COM | d8502.com | WWW.552579.COM | www.29msxfptc.com | WWW.432203.COM | 33772007.com | WWW.878874.COM | wns88.com | www.650317.com | www.1851131.com | www.610330.com | www.1754y.com | www.778948.com | www.11c668.com | www.627029.com | www.2021o.com | 18775u.com | www.65707g.com | 2757g.com | WWW.508002.COM | 20055511.com | WWW.409005.COM | 3505.com | www.686244.com | www.653968.com | 88119w.com | www.66082.cc | 11557076.com | WWW.567318.COM | w32365.com | www.178625.com | www.81608u.com | 52688g.com | WWW.277092.COM | 99345dh.com | WWW.34876.COM | 83377d.com | www.578860.com | www.flb904.com | csj800.com | WWW.154654.COM | 61828.org | WWW.779165.COM | www.15365d.com | qiangui002.com | www.3890r.com | 1690.com | www.890994.com | www.xpj8816.com | 98345k.com | WWW.663069.COM | 88445002.com | www.xinyc8.com | www.66653j.com | 477076.com | WWW.678972.COM | www.xpj16681.com | cr677.net | WWW.140019.COM | 1116.com | www.80075v.com | www.29699.com | hjcpjgj.com | www.975961.com | www.80868e.com | 3156iii.com | WWW.534318.COM | feicai0411.com | wzw234.com | www.371p.cc | jx2400.com | www.399280.com | www.66652l.com | 7555y.com | www.624377.com | www.909938.com | 071919.com | www.811257.com | www.fg9905.com | j3569.com | www.810337.com | www.ampj3439.com | 35222dd.com | www.676285.com | www.9533888.com | 2324nnn.com | www.510860.com | www.yun588.com | swtyggg.com | www.472255.com | www.12455c.com | 348977.com | 10654.com | WWW.908563.COM | www.c155b.com | 2306m.com | www.ascp3.com | 83377h.com | feicai0717.com | WWW.557940.COM | www.91779d.com | 9484F.com | WWW.549735.COM | www.7036c.com | 222092.com | www.244949.com | www.am5432.com | www.b456x.com | 7249g.com | WWW.749203.COM | www.hb598.com | 496tt.com | www.m2600.com | WWW.280813.COM | www.xpj556677.com | 500000592.com | www.927260.com | www.55228h.com | 88770.cc | 5589v.com | WWW.747742.COM | www.870884.com | 6261kk.com | 33432p.com | WWW.313572.COM | www.ej158.com | 8036ii.com | 1985555.com | WWW.789105.COM | www.2934g.com | www.e456x.com | 78117711.com | www.303861.com | www.50052x.com | lshtq.cn | xx38648.cc | www.990733.com | www.w984.com | www.10999f.com | 5856bb.com | www.111tuku.com | WWW.445265.COM | www.66652c.com | www.qmc0022.com | 10878.com | 703111.com | WWW.671925.COM | www.55228c.com | www.808888i.com | pj677.me | 3936f.com | WWW.788062.COM | www.yi770.com | www.16181q.com | 7240g.com | msyz818.com | www.865820.com | WWW.890723.COM | www.ykylc01.com | 32355rr.com | 0715563.com | www.777887.com | WWW.79198.COM | www.hf5885.com | www.07679h.com | 6220l.com | 1468rrr.com | 23233v.com | www.979651.com | WWW.290027.COM | www.48330n.com | 226688j.net | 4152v.com | 6861y35.com | www.672950.com | WWW.604447.COM | www.290227.com | www.d5669.com | mi519.com | 823555.com | WWW.684033.COM | WWW.899023.COM | www.2418s.com | www.cp009.vip.com | 5369x.com | evtimes.com | www.108095.com | WWW.164433.COM | WWW.315432.COM | www.6889792.com | www.527576.com | 2jshhh.com | 3522e.cc | 2626xpj.com | www.606674.com | WWW.197872.COM | www.hf6680.com | www.5647q.com | www.9570114.com | 69990v.com | 9958911.com | 123456yy.cc | zh8865.com | 123ii.net | www.805835.com | WWW.877715.COM | WWW.454458.COM | www.8667r.com | www.37jsc.com | www.55060c.com | 7004.am | 38648.com | 11005u.com | 6146n.com | 15856o.com | www.196148.com | WWW.398533.COM | WWW.366086.COM | WWW.389144.COM | www.3479i.com | www.89777g.com | www.33678qq.com | www.808888l.com | 365058.com | 6150s.com | ylzz2221.com | 3522oo.cc | js01.app | hgw168p.com | 3552d.com | 59889a.com | 634999.com | www.258031.com | www.758799.com | WWW.184734.COM | WWW.899487.COM | WWW.429914.COM | WWW.540548.COM | WWW.121751.COM | WWW.727515.COM | WWW.208731.COM | www.444xm.cc | www.6832u.com | www.71399y.com | www.tyc88000.com | www.99094v.com | www.9988gvb.com | www.69989f.com | www.89677t.com | www.7415uu.com | www.yk222d.com | www.cp0014.com | www.799666q.com | g1429.com | 20773399.com | 6363t.com | 1594002.com | www.jjjj004.com | www.hjcp1.com | www.zte222.com | 1407v.com | www.5966zzz.com | 1665f.com | www.55526c.com | www.135755555.com | www.899500.cc | www.353560.com | www.k70.com | www.4972l.com | 2805s.com | 83086i.com | biying970vip.com | js29301.com | www.rycp048.com | www.89599f.com | www.3066ee.com | www.60886x.com | www.642486.com | www.55545.com | www.81233j.com | www.18593.com | 5002com | 6396o.com | 44077s.com | 8557y.com | bet365visa.com | 4647044.com | 4052w.com | www.71071c.com | www.2000c.cc | www.340.com | www.99677m.com | www.3126h.com | WWW.35222.COM | WWW.457898.COM | WWW.789097.COM | www.645326.com | www.50074e.com | 28288e.com | yh77776.com | r88.com | 55797a.com | 2677zzz.com | www.3157g.com | www.12136d.com | www.904028.com | www.c9337.com | WWW.746555.COM | WWW.855950.COM | www.548511.com | www.14868.com | 895vv.com | hg3737.mx | 62222l.com | www.209035.com | www.81508z.com | www.50064r.com | WWW.589144.COM | WWW.757308.COM | www.655903.com | ok34567.com | 496dd.com | 2214ww.com | 22294433.com | www.829797h.com | www.0601q.com | WWW.458455.COM | WWW.160577.COM | www.377501.com | 4997s.com | 18775y.com | 44077i.com | www.65066hh.com | www.38877.com | WWW.15208.COM | WWW.743458.COM | www.602857.com | 0885r.com | 788.cc | ha080.com | www.8967b.com | www.947004.com | WWW.441060.COM | WWW.641729.COM | www.044592.com | 5608.com | hwcp44.com | www.vns6605.com | www.50026q.com | WWW.456788.COM | www.377503.com | yh77776.com | qq365k.com | www.17784.com | www.52303s.com | WWW.873055.COM | www.596709.com | 27878mm.com | 4022e.com | www.50999q.com | www.349229.com | WWW.70669.COM | www.681048.com | v1781.com | fh801.com | www.hs066.com | www.34788x.com | WWW.634033.COM | www.106036.com | xpj70005.com | 5589e.com | www.68993266.com | WWW.50814.COM | www.566850.com | 27878jj.com | 00048p.com | www.880317.com | WWW.893679.COM | WWW.57576.COM | xpj816.com | 86811x.com | www.8645005.com | www.44fzc.com | WWW.139240.COM | 249163.com | 00773ee.com | www.7920u.com | WWW.61846.COM | www.613069.com | 7349922.com | 44xx8331.com | www.5647q.com | WWW.563530.COM | 1213iii.com | 35qq.vip | www.750041.com | WWW.552060.COM | www.800399.com | ylhg2233.com | www.l063801.com | WWW.690877.COM | WWW.631073.COM | 555p1.cc | uu76669.com | www.26163p.com | WWW.31322.COM | dzjcp88.com | zhcp25.com | www.71233hh.com | WWW.930572.COM | 074f7.com | bb8888b.com | www.61233l.com | WWW.668023.COM | w2649.com | www.qmc0055.com | www.695a.cc | www.533292.com | 496nn.com | www.5189333.com | WWW.507234.COM | bwin8x.com | 56988j.com | www.80075b.com | WWW.543292.COM | 850864.com | www.06617a.com | WWW.755558.COM | www.6128128.com | 00005858.com | www.81520j.com | www.998855a.com | 1389q.com | www.9737uu.com | WWW.330869.COM | www.45966.com | 2595t.com | www.3126m.com | www.398793.com | 4036356.com | www.06303.com | www.775702.com | 38365d.com |